The Air Jordan 3 “Black Cement” debuted in 1988 and quickly became a cultural phenomenon, solidifying its place as one of the most iconic sneakers in history. Jordan Brand’s decision to reintroduce the legendary colorway during Holiday 2024, true to its original form rather than a “Reimagined” version, is sure to evoke nostalgia and excitement among sneaker enthusiasts worldwide.

A new “Remastered” iteration is eagerly anticipated, faithfully resurrecting the beloved 1988 design for nostalgic enthusiasts. The “Black Cement” Air Jordan 3 marked a new era for Michael Jordan and the Air Jordan line. Designed by Tinker Hatfield, the AJ3 ushered in new design language from its predecessors: Jumpman logo on the tongue, Nike Air branding on the heel, a window for the Air unit and its signature elephant print.

In addition to its new look and feel, the Air Jordan 3 was sought after thank to Jordan’s performances in the 1988 dunk contest as he soared from the free throw line in the “White Cement” Air Jordan 3 and played in the star-studded 1988 All-Star Game in the “Black Cement” colorway.

The Air Jordan III, which has been re-released as the Jordan Retro 3 regularly since 1994, introduced a new mid-cut silhouette, the unprecedented look of elephant print, and a brilliant young designer to the world of basketball shoes.